Advertising, Promotions & Lead Generation

COGNITIVE IMPACT has understood the power of good advertising for more than two decades. We have developed effective advertising and promotional campaigns for both industry start-ups, Global Fortune 100 companies, and everything in between. We possess an expert, staff of graphic designers and copywriters who will make your vision become a reality. We also have strategic relationships with other advertising agencies, production facilities and freelancers that can be brought in at any time, should the need arise. We are adept at working with companies of all sizes and our existing relationships with a variety of printers also means that we will save you time and money on producing the end product. We are also more than happy to work as an advisory and sounding board to discuss ideas. This is always provided free of charge as another value-add.

When it comes time to place your print and online ads, let COGNITIVE IMPACT do the media buying. Our strong relationships with domestic and international publications will ensure that you receive preferential treatment, and that your print or banner ad will be placed in the best possible location within a magazine or website.

High quality leads identifying prospects that are ready to purchase are what every sales team wants.  At COGNITIVE IMPACT we can help you define your target audience, create the offer that will compel them to act, and execute a campaign that will capture the prospect’s attention and deliver leads for you to turn over to the sales team.  Each campaign is designed to take advantage of the best traditional or web-based technology to reach your target market quickly and at the best cost.

Why COGNITIVE IMPACT is the right choice

Advertising is the most time-tested method companies use to help craft an image and build brand awareness. If used correctly, advertising can alert, inform and educate potential customers on your company's services or products. Advertising is also an effective vehicle to help your company develop an image in the public forum and create or reinforce a brand identity to separate it from your competitors.

As technology abounds, there are currently more advertising options available than ever before. These include traditional print and direct mail outlets, but now have also grown to encompass the web, multimedia, television and radio and filmed shorts.

With all of the choices available, advertising is also one of the most misused and misunderstood promotional vehicles. Effective advertising must work in seamless conjunction with a company's marketing and PR engines. The messages must be powerful, clear and consistent - across all of these disciplines. Bad or ineffective advertising is more than a waste of money and valuable resources, it can actually damage your company's image, branding or confuse the market. And if the market or the customers are confused about your company, where do you think they are going to look next? The answer is to your competition.

COGNITIVE IMPACT has understood the power of good advertising for more than a decade. We have developed effective advertising and promotional campaigns for both industry start-ups, as well as global Fortune 500 companies, and everything in between.

What will advertising do for me? Most of all, advertising as a soft sell vehicle, builds awareness. Effective advertising delivers a succinct message about your company's culture and branding direction, personality, products and services. As such, each ad is unique and requires special care and attention. COGNITIVE IMPACT realizes this.

The most important thing to remember with advertising is who your audience is. Who are you trying to reach and what are you trying to say? COGNITIVE IMPACT is adept at helping identify who is most likely to support your company's products or services, and further developing effective messaging to reach these individuals. We can serve as a valuable resource for your company on multiple fronts - PR, media relations and advertising. More than simply developing an ad or piece of collateral, we look to help strategize with you to develop a whole campaign that will cover multiple fronts and meet multiple contingencies. What will be the impact of your campaign next month? In three months or a year later? What will your competition do in response? How do you preempt this? Our experience is based on more than two decades of direct experience developing advertising and collateral for manufacturers, channels and service providers in an array of industries including entertainment, post production, data storage, computing, government, telecommunications, IT, software, audio and video arenas. Most of all, COGNITIVE IMPACT will save you money every step of the way.

How will you build an effective campaign for my company? COGNITIVE IMPACT will work closely with you to assess who you are trying to reach. More than that, we will also assess and refine what exactly you are trying to say to these individuals. Effective advertising must possess messaging that is clear, relevant, powerful and in accordance with your market and product or service direction. COGNITIVE IMPACT is able to tap a vast network of editors, analysts and target audience in your market field to assess what these individuals look for in leading edge products or services and companies. This information is invaluable in helping to ensure that your ad or promotional campaign is transmitting the correct message.  We provide this as a value-add to all our clients.

COGNITIVE IMPACT knows that advertising does not exist in a vacuum. In order to be effective, advertising must also reflect your company's marketing and media relations messaging. As an agency also involved in PR, media relations and marketing, COGNITIVE IMPACT will ensure that your advertising campaign supports your company's marketing endeavors and reinforces branding and imaging efforts that may also be underway.

What advertising resources do you offer? COGNITIVE IMPACT possesses an expert staff of graphic designers and copywriters who will make your vision become a reality. We also have strategic relationships with other advertising agencies, production facilities and freelancers that can be brought in at any time, should the need arise. We are adept at working with companies of all sizes and our existing relationships with a variety of printers also means that we will save you time and money on producing the end product. We are also more than happy to work as a consultative entity and sounding board to discuss ideas. This is always provided free of charge as another value-add.

When it comes time to place your ads, let COGNITIVE IMPACT do the media buying. Our strong relationships with domestic and international publications will ensure that you receive preferential treatment, and that your ad will be placed in the best possible location within a magazine or website. Because we regularly buy blocks of space in publications on behalf of many diverse clients, we can usually secure your space at a lower cost than if you bought it on your own.

Call COGNITIVE IMPACT today to discuss how we can develop an effective ad or promotional campaign for you.

The only thing you have to lose by not calling us is the continuing loss of your company's mindshare and brand reach.


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