Channel Development:

Channel Development: Having an efficient route to market is fundamental in delivering a brand successfully to the target market. A comprehensive Channel plan involves understanding how the customer buys, how solutions will be implemented, how a channel partner needs to be compensated, motivated, and trained, multi-product and competitive motions in the channel, and how channel conflict can be mitigated.  COGNITIVE IMPACT’s deep experience in understanding channel and distribution alternatives and their motivation, and communication needs can create and execute a Channel Development program that will ensure the most effective route to market for your company’s brand.

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